With Valentine’s Day around the corner, acclaimed writer and former Esquire magazine editor Jay Fielden has partnered with Dewar’s Scotch Whisky to create some unique alternatives to the clichéd messages changing hands at this time of year. From witty pick-up lines to satiric social commentary, these ‘Mal-entine’s Day’ cards are available with the purchase of a bottle of Dewar’s 12 Year leading up to the big day. As a part of Dewar’s online personalization emporium, folks can choose from 12 cheeky cards penned by Fielden, who the The New York Times once wrote had “the belletrist whimsy of Oscar Wilde and the gunslinger gusto of Wild Bill Hickok.” With Fielden’s help, you can fire cupid’s arrow with a sharper edge this year.
Dewar’s and Jay Fielden Make a Beautiful Couple
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