Founded by the godmother of men’s grooming, Mira Chai Hyde, House of Skuff is the result of more than three decades at the sharp end of the male beauty industry. Mira was a roommate and collaborator of the late, great designer Alexander McQueen, and has had the likes of Muhammad Ali, David Bowie, and David Beckham in her barber’s chair. She’s used all that experience and creativity to formulate her all-natural House of Skuff products, which proudly state they are ‘Tested on Celebrities Not Animals’. Potion No1 is a silky, all-purpose styling cream with a light to medium hold. It can give that elegantly disheveled, no-product look that so many people want, but very few products successfully achieve. Or it can be layered to add more hold for a sharper, slicker style. With more products coming this year, and a portion of all proceeds going to charity, Mira’s brand is ready to follow her personal career path and reach the very top.