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Green is the Color of the Season

As one of the most wasteful industries, it’s always good to hear of fashion companies putting sustainability and the environment first. Here we spotlight three companies setting the example and doing the right thing with these new November launches.


Kendall Conrad

Locally sourced and manufactured out of Los Angeles, Kendall Conrad’s eponymous brand is a favorite with surfers and celebrities alike, so when the California-raised designer wanted to collaborate with Project Zero to help save the oceans, the fit was perfect.

Proceeds from the sale of this embossed pendant — available in brass, silver or gold — will go to benefit the global movement to increase awareness of the climate crisis, and buyers will each receive individual coordinates of their adopted one square kilometer of the ocean saved in their name.

Images from the Kendall Conrad/Project Zero campaign, launched on November 17. Available at kendallconraddesign.com

Images from the Kendall Conrad/Project Zero campaign, launched on November 17. Available at kendallconraddesign.com


Tom Ford

Tom Ford N.002 Ocean Plastic Timepiece - $995, available at Tom Ford Boutiques and TomFord.com // 📸: Ted Morrison

Tom Ford N.002 Ocean Plastic Timepiece – $995, available at Tom Ford Boutiques and TomFord.com // 📸: Ted Morrison

Tom Ford had the eco-conscious consumer in mind when he came up with the N.002 Ocean Plastic Timepiece, made 100% from ocean plastic waste. The equivalent of 35 bottles of plastic waste is used per watch, including the strap, and the packaging is also made from 100% recycled material. This is impressively compounded and up-cycled with 100% solar energy. To note, if 1000 watches are sold, plastic waste in the equivalent of 35,000 water bottles (or approximately 490lbs of plastic from the ocean) is reduced.

A 10 ATM/100m/330 ft water resistant construction with simple interchangeable strap abilities, the timepiece will be available for pre-sale starting Nov 19 and for sale in stores and online December 1.


Lacoste

Images from the Lacoste/National Geographic capsule collection campaign, available at lacoste.com

Images from the Lacoste/National Geographic capsule collection campaign, available at lacoste.com

French heritage sportswear brand Lacoste has collaborated with none other than National Geographic on an eco-responsible capsule collection that celebrates the beauty of the animal kingdom and highlights the importance of conservation.

All the materials in the Lacoste X National Geographic range are certified sustainable and recycled and the designs pay homage to one of four majestic animals — the Grévy’s zebra, the green and black poison dart frog, the Halloween pennant dragonfly and the jaguar.

They’ve even reimagined their iconic crocodile logo with zebra stripes and crocodile spots for the collection.

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